New stores: Bashundhara City, Banani, Bailey Rd

A bra for every body: five women, five shades, in SHAPE seamless bras

SHAPE Lingerie · Dhaka

The Fitting Room by SHAPE

The questions women ask us at fittings, answered in plain words.

179 guides

Know Your Normal: Why SHAPE Built the Breast Health Hub
On 7 October 2026 SHAPE opened the Breast Health Hub: a free, private page in Bangla and English that teaches a woman her normal,...
Real Women on SHAPE
Women who have worn SHAPE for years, in their own words. Held as a draft pending each woman's consent to be named and quoted.
Which SHAPE Bras Forgive Your Size, and Which Need It Exact
Some SHAPE bras stretch to you, so you can size up between sizes. Others need your exact size. Here is which is which, and...
East-West or Side Spillage? Two Different Problems, Two Fixes
They look alike in the mirror but they are opposite problems. One is your breast shape, the other is the wrong cup size. Here...
Why Order a Bra Online? A Mother Finds Out
Free size help before you buy, cash on delivery, and a 7-day exchange. Why ordering a bra online from SHAPE works, from a mother...
The Questions You Text Us at 2 AM
You are not the only one asking. Every week, women message us questions they would never say out loud. Here are the ones that...
Lingerie Care 101: How to Wash, Dry and Store Your Bras
Wash in cold water, never wring, never tumble dry. A well-cared-for bra lasts 6 to 9 months. Here is the full guide.
What 1,147 Messenger Conversations Taught Us
Forty-three percent open with a size question. Forty-one percent with price. We read every thread, and this is what we learned.
We Design for Bengali Bodies: What That Means in Practice
Not better or worse than any other body, just different: often a lean torso and a fuller bust. Imported charts were not drawn for...
If I Ever Have a Daughter: Why Monoshita Started SHAPE
Her mother died when she was young, and one thought stayed: if she ever has a daughter, that girl should not grow up with...
The Orna Over the Drying Bra: What We're Trying to Change
Growing up, the bra on the balcony got an orna thrown over it. The goal is for a bra to be as unremarkable as...
Seamless T-Shirt Bra: The One Sized by Band Range
The only SHAPE bra with band ranges on the label: M is 32 to 34, 2XL is 38 to 40. Smooth under everything, Tk...
Panties Can't Be Exchanged, So Get the Size Right First
For hygiene reasons panties are never exchanged, so measure your hip at the widest point. If between sizes on seamless, go up one.
Longwear Bra: Built for 15 Hours, M to 5XL
Soft cups, a firm band that does not roll, and a size run to 5XL. Made for the day that starts at seven and...
Bodies Change Every Month: Why SHAPE Builds With Stretch
Weight, hormones, water before a period. Your body is not the same size all month. Stretch fabric lets the bra move with you.
Lingerie Shopping in Bangladesh: What It Was, What It Should Be
Male shopkeepers, no trial, sizes guessed at you, a bag you hide. That was the experience. Here is what a fitting room should look...
We Listen and We Don't Judge: How SHAPE Trains Its Fit Advisors
Acknowledge within ten seconds. Listen before recommending. Never say parbo na. Never defend the price. Her body is never the problem.
Six Years of Building SHAPE Taught Me This About Fit
Most bras are designed as if bodies never change. Ours change all the time. So the product should adapt to you, not the other...
Nurjahan Market vs a Fitted Bra: What Changes When Someone Measures You
At the market you guess and the shopkeeper guesses. At a fitting someone measures, you try on in private, and you can exchange within...
Plunge, Full Coverage, Contour, Minimizer, Push-Up: Bra Styles Decoded
Plunge for a deep neckline, full coverage for a fuller bust, contour for shape, minimizer for a smaller line, push-up for lift.
Contour Bras Explained: A Smooth Shape Under Anything, Up to DD
Moulded cups, a thick four-hook band, wide straps and side wings, all seamless. Fits up to DD. The bra the founder wears most.
Bra Size Myths Our Fit Advisors Hear Every Week
Tighter does not mean slimmer, a wire does not create lift, and the size you wore at 16 is not a fact about you...
Why Do Bras Have So Many Hooks? The Founder's Answer
Not for more support. Your body changes with weight, hormones and your cycle, so the hooks let the band follow you. Start new on...
Straps, Hooks and Sliders: How to Adjust a Bra Properly
Hook on the loosest setting, adjust straps so two fingers slide under, and check the band sits level. Adjust first; if it still digs,...